Internet and Marketing

Assignment 1:  Internet and Marketing

Select a U.S. product or service brand. Select a foreign country where you think it can be successfully marketed. Develop a plan to export your selected brand to this country. In your plan, include:

  • Description of the brand and justification of your selection of the foreign country

 

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  • Selection of entry strategy and licensing process review

 

  • Plan for using the Internet to promote the product in the foreign country

 

·         In your plan, emphasize economics, finance, taxes, overhead expenses, and income balance sheet. Write your plan in a 4-page Word document formatted in APA style. All written assignments and responses should follow APA rules for attributing sources.

·          

Internet Trade Bureau http://internettradebureau.com/

 

Assignment 1 Grading Criteria

Justified selection of foreign country with reference to characteristics of the selected brand.

Selected entry strategy and summarized licensing process.

Developed a plan for promotion through the Internet.

 

 

 

Assignment 2: Sales and Marketing Personnel

Select a U.S. product or service brand. Select a non-English-speaking country where you think this brand can be successfully marketed. Write a report on local sales and marketing personnel. In your report, include:

  • Analysis of specific skills needed in sales and marketing personnel
  • Criteria for selecting sales and marketing personnel
  • Training needs of personnel recruited

Write your report in a 3-page Word document formatted in APA style. All written assignments and responses should follow APA rules for attributing sources.

 

Assignment 2 Grading Criteria

Analyzed sales and marketing skills with reference to brand and market characteristics.

Developed criteria for selecting sales and marketing personnel.

Identified training needs of personnel recruited.

 

 

 

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